Pusing Ria Sdn Bhd was founded by Mr. Chong in 1990 with its plant located at Pusing, Perak. Despite its humble origins, the plant has become a B2B brand for semi-products of considerable scale today.

Mr. Chong  like a traditional farmer toiling in the farm started his business from scratch almost single-handedly with crude form of production done by human labor to semi-automated productions. Continuous improvements on the productions and designs of the plant have led to gradual expansion of the business and implementation of modern systematic management.
 

Currently, Pusing Ria has a total staff of 80. Its semi-automated conveyor belt production can produce 1800 chickens per hour. It is well-equipped and has a stable management structure. The 6 refrigeration trucks can deliver 4 tons of goods on average daily. It continues to expand towards a medium and large scale business.

Under the leadership of Mr. Chong, Pusing Ria has laid a solid foundation. As an enterprise with long-term goals, Pusing Ria can be likened to a green tomato which is growing at all times without getting ripe. This is the philosophy Pusing Ria holds for continuous development.

 
   
 
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